The AMBER Alert Plan is a voluntary partnership between law enforcement agencies and broadcasters to activate an urgent bulletin in the most serious child abduction cases.

Broadcasters use the Emergency Alert System (EAS), formerly called the Emergency Broadcast System, to air a description of the abducted child and suspected abductor.

This is the same concept used during severe weather emergencies. The goal of the AMBER Alert Plan is to instantly galvanize the entire community to assist in the search for and safe return of the child.

Local law enforcement agencies and broadcasters are participants in this helpful program.